Websites from the Specialists
Tel: 0845 123 5860   Email: mail@ourpets.org.uk

Google AdSense and AdWords

Some of Our Websites

(click images to enlarge)

Summer Hill Boarding Kennels

Summer Hill Boarding KennelsInduna Affenpinschers

Induna Affenpinschers Hill Farm Kennels

Hill Farm Boarding Kennels

Financing Your Website

Our websites and hosting are aimed at giving excellent value for money.  There is the opportunity, through carrying advertising such as AdSense, to offset costs that is worth considering.

Lightbox

We have used Lightbox for the image enlargement on this page - a method of seeing a full-size image without leaving the page.

Google AdSense

We use AdSense across all our sites to finance them.  If the pages are well enough written the AdSense is relevant and useful to your visitors.  As site owner you get paid whenever a visitor clicks on an AdSense link. The link at the beginning of the paragraph gives a full explanation.  It is free to register, and we have found AdSense much more effective than we expected.

We have made a close analysis of what AdSense layouts work best by tracking the performance of different types and placements of AdSense. We are frequently asked to advise fellow webmasters on AdSense use as we have developed an excellent reputation in the online community for optimal use of AdSense.

If you decide to use AdSense the site has to be designed with that in mind.  We find that wide skyscrapers (as in the left column) are very eye-catching, the text link across the top of the page also works well. 

Google AdWords

There will be times when you may feel that you would like to drive extra traffic to your site by buying Google AdWords. These are the results that appear on the right side of the Google Search Results pages and in AdSense advertisements. The beauty of the AdWords programme is that you can turn it on and off as you need it. You can also choose what sites you would like it to appear on, and even particular pages of a site. 

It is extremely effective because even when you are not getting any click-throughs you are achieving recognition for your name.  We are happy to help you implement an AdWords programme.

          



 
Why AdSense?

It gives your site an air of authority and quality, that your site has been endorsed by Google as meeting their quality guidelines to carry their advertising


Does it Pay?

Yes. Absolutely. Probably not a lot for a small site but it all helps.


The Future?

The internet is the future for advertising. 12 months ago only a few companies were prepared to pay for advertising - now websites are being treated the same as all other media by forward-thinking businesses.

The better your website the more likely you will attract local advertising.  We want to make your website the best.


And AdWords?

Expensive, yes, but if you want to make an impact in a hurry then it's the best way to do it.

... tho' if we build your site you probably won't need it ...